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How to Make Your Trade Show Booth Stand Out from the Rest

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by Nook Meetings & Events on February 17, 2020

Trade shows are an excellent way to promote your brand and build relationships with customers, but you first need to attract those potential leads to your booth. Here's how to make your trade show booth stand out from the rest — as well as a few exciting trade show booth ideas to consider.

Design an Eye-Catching Display

In one study, 48% of participants listed eye-catching visuals as the number one way they attracted attendees to their trade show booth. If you aren't sure how to make an impressive trade show booth, consider these factors:

  • Color scheme: Bright colors are eye-catching, but they're not your only option. Mono-chromatic and subtle color schemes can work just as well if they're relevant to your brand and executed correctly.
  • Thoughtful lighting: Use ambient lighting to project an inviting atmosphere at your booth and give guests a place to rest their eyes.
  • Unique structures: Use unique structures — like fencing, geometric shapes and hanging fixtures — to create an interesting visual effect that guests can't help but stop and stare at.
  • Music and video: People are drawn to music and video footage. Rather than using this time as an opportunity to discuss your product, make it about the guest instead. For example, interview satisfied customers or answer potential customers' questions and live stream it to a television at your booth.

Engage Your Booth Visitors

One of the most effective ways to build relationships and make sure visitors remember your brand is to engage attendees. You can do so through:

  • Interactive activities: Interactive activities are a fun way to keep guests involved. Some interactive activities include hosting a contest or holding a scavenger hunt.
  • Giveaways: Encourage booth visitors to sign up for your email list or follow you on social media, and let each new sign-up count as an entry to a giveaway. You can also offer free samples of your product or hand out branded swag bags.
  • Social media: Social media is a powerful tool — use it! Transform your booth into an internet-worthy photo opportunity, and ask guests to tag your business in their photos.

Examples of Popular Trade Show Booth Styles

Need a little inspiration? Here are a few impressive trade show booth ideas for you to consider before your next show:

  • The charging station: Turn your booth into the ultimate one-stop charging station. Provide a place for attendees to charge their cell phones or laptops. They'll appreciate the convenience and leave with a positive impression of your business.
  • Offer comfort: If space allows it, provide guests with comfortable seating, tables, and tasty refreshments. Doing so will encourage them to relax and spend more time at your booth.
  • Provide a sensory experience: Visuals and music are great ways to attract visitors to your booth, but consider offering a full sensory experience by using pleasing smells, textures, and tastes. For food-related businesses, this is an awesome way to showcase talent.

Hold Your Trade Show at Spooky Nook Meetings & Events

Are you planning a trade show event? Spooky Nook Meetings & Events is the ideal trade show venue. With more than 700,000 square feet of space and on-site overnight accommodations, we can help take the stress out of event planning. Contact us today to learn more or schedule a tour of our facility.

Topics: trade show