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Getting Ahead of the Curve — Conference Trends for 2020

by Nook Meetings & Events on January 10, 2020

2020 is forecasted to be an excellent year for events. If you're an event planner, you'll want to keep up with the top trends expected for 2020 so you can plan a highly successful trade show or corporate event. 

Here are the top 10 most dynamic conference trends promising to shake up the industry in 2020:

  1. The importance of face-to-face interaction: One-on-one interaction is making a comeback in 2020, helping to increase value and trust. Marketers will be challenged to optimize the value they bring to the table through relationship-building initiatives. 
  2. Rise of dual-purpose trips: Attendees are looking to combine both business and pleasure in today's business landscape. Event planners must be on the lookout for team building activities, experiential travel and unique dining experiences to stay on-trend in 2020. 
  3. Live entertainment: Hiring entertainment for events has surged in popularity in recent years, like live music and engaging breakout sessions.
  4. Signage: The cost of signage has been decreasing due to new digital printing technology. Branding any event venue with signage is a proven way to boost attendees' experiences. Booth exhibition and stand design represent significant conference trends for 2020. Show off your brand at your booth with quality lighting and eye-catching text and graphics.
  5. Significance of event destinations: Choosing a unique venue will allow you to showcase your creativity and talents. There are several advantages to holding events in suburban areas instead of bigger cities while moving away from traditional sites and toward more unique spaces is proving to be one of the biggest corporate event trends of 2020. 
  6. Emphasis on the outdoors: One of the biggest business event trends is bringing the outdoors inside. Examples include starry night lighting, bistro lights and gobo lighting with natural textures. 
  7. Increased AR and VR technology solutions: Over the next two years, the AR and VR industries are expected to grow by over 25%.
  8. Personalization for attendees: In 2020, use personalized content to help your business stand out while boosting attendee engagement. When attendees receive customized content from you, the result will be a vast improvement in the way guests view your brand.
  9. Shareable VIP experiences: Experiences that can be documented on a smartphone are on the rise. Shareable items include LED logos and Step and Repeat banners.
  10. A focus on sustainability: As the events industry shifts to a more sustainable focus, bamboo items, biodegradable silverware and paper straws may soon become the norm.

Contact Spooky Nook Meetings & Events Today

Are you planning a trade show in the near future? At Spooky Nook Meetings & Events, we offer a wide range of amenities, 700,000 square feet of space that can comfortably accommodate up to 10,000 people.

Conference guests can stay at the Warehouse Hotel which is located on-sire and dine together at our on-site restaurant Forklift & PalateContact us today for more information or to schedule a tour.

Topics: trade show