If you're planning a lead generation or industry event, one of the first questions you may have is, "When should I plan my conference?" Trying to figure out when to have a business conference or understand when you should have a trade show can be tricky because there are so many factors to consider.
The best time of year to hold an event depends on a few factors, including your budget, the availability of attendees and speakers and the overall objective of your event. Remember to:
Typically, the best time of year to hold an event is in the early autumn or spring when attendees are less busy. However, when you're scheduling your event, choose a time of year that best fits your event's unique requirements and circumstances.
First, determine the length of your event. If you're holding a conference that spans a weekend, the start time of your event is less important because many attendees will have set aside the entirety of the weekend to attend. Avoid early morning or late in the evening to ensure your guests are fully awake and prepared.
For single-day events, you need to understand your target audience. Who do you want to attend? For example, if your target audience is business professionals, avoid holding your event during working hours.
If the goal of your event is to generate leads that ultimately result in profit, be sure to plan it around your organization's financial calendar. For example, if you plan your event near the start of your fiscal year, your budget may be larger than if you plan it for the end of the year. Here are a few other tips for successful lead generation:
Hold your next conference or trade show at Spooky Nook Meetings & Events. Thanks to our more than 700,000 square feet of flexible meeting space and on-site catering options, planning an event has never been so easy. For extended events, give your guests the option to stay on-site in one of our 135 rooms. Learn more about choosing an event space, and contact us to get started.
Topics: meetings and events