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Benefits of Attending Business Conferences - Reasons To Attend

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by Nook Meetings & Events on July 19, 2019

Technology has increased the number of avenues we have to learn. But none of them can really take the place of a live conference. The benefits of attending a work conference or networking event are enormous.

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The atmosphere in the conference hall helps stimulate your brain, increase adrenaline, and provides an opportunity to network with other great minds and thought leaders in your industry.

Here are some of the top reasons to attend a business conference.

Discover New Opportunities and Ideas

Going to a business conference helps you generate new ideas. Sitting in the same office in the same chair day in and day out can make you feel like you're in a rut. But when you break out of your office and normal routine you can receive a fresh spark and develop new approaches that’ll help you grow your business.

You’ll find new tools that companies are unveiling for the first time to the public. You could benefit immensely from having a first-hand experience at a product demo, and you’ll be able to ask questions about how to use the tool to enhance your business.

Network With New and Existing Colleagues

While you can connect with almost anyone through social media, there's no substitute for meeting someone in-person. Good business conferences provide opportunities for you to mingle with new friends, develop new relationships and deepen existing ones. Whether it’s at lunch, coffee or cocktails, you can unexpectedly make a connection with a prospect or service provider that’ll change your business for good. Make sure you have a plan for how to manage all valuable leads you come across at these type of events and how to effectively close the acquired leads at the conclusion of the conference.

Access Industry Knowledge

The Internet has put a wealth of knowledge at our fingertips. But there's a huge amount of information that we cannot access by searching Google for several hours every day. And this can keep us from the best material we need to move our businesses forward. A well-planned conference helps you quickly access new insights that can help you improve your productivity and profit. For instance, you can see how to use a popular platform like Facebook or Twitter in a new way or learn how to increase marketing conversions using old tools like YouTube marketing in a completely new way. It's all about having those "a-ha" moments.

Grow Personally and Professionally

Leaving your office to attend a conference is one of the greatest investments you can make in your personal growth. It helps you step away from work for a few hours or an entire day to "sharpen your saw." Using a dull ax to cut a tree is a tedious and tiring task. But that's what we do when we refuse to give ourselves a break to attend conferences that are relevant to our business.

When you do this, you’re simply saying that you’re worth the investment, and you can still learn a lot of things that’ll make you better at what you do. So, one of the greatest conference preparation tips is to view every conference as a major investment in your personal life and business.

Are You Preparing for a Business Conference?

Spooky Nook Meetings & Events offers a unique environment for holding business conferences and trade shows. We offer setup and event services with adequate parking space and hotel services for guests. Take the next step and contact us now for more information about how to hold your next conference, convention or trade show at our facility.