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Top Digital Meetings & Event Trends For Effective Marketing

business meeting rooms at Spooky Nook Meetings & Events in Manheim, PA
by Nook Meetings & Events on May 9, 2019

Are you planning a business event, conference or trade show? When it comes to making sure the event runs smoothly to promote new products or make business connections, every detail counts — including staying up-to-date with digital opportunities to enhance the day.

business meeting rooms at Spooky Nook Meetings & Events in Manheim, PA

From providing attendees with crucial information to organizing and observing for safety, event technology trends can offer you easier, more efficient ways to make sure your event runs smoothly.

Wondering what technology you should incorporate into your next event? Here are three of our favorite digital trends for event organizers.

1. Chatbots

You provide a plethora of information for your guests before they arrive, but they won't always be able to read and remember everything come event time. Because people don't always take the time to review the resources you provide them, they typically end up inundating your staff with questions they already have the answers to — like what time the event starts, where they should park and when or where certain events will occur.

As an important resource intended to remind attendees about crucial information, chatbots can help guide your guests with answers to common questions — so you don't have to repeat them again. With programmed, customizable software that attendees can access through text message, chatbots provide conversational answers to event-related inquiries. This technology both assists attendees and saves your staff time.

2. Drones

You may think of drones as only being meant for surveillance or monitoring military endeavors, but they can be incredibly useful for corporate events and trade shows, as well. Used for publicity, drones can capture event moments from unique, broad perspectives — giving you footage to use for Facebook or YouTube Live videos. For guests who weren't able to attend the event, drones can also help you record important speeches, discussions or moments for a "what you may have missed" recap.

3. Wearable Technology

Looking for a way to skip long lines and organize attendees better? With wearable technology called beacons, your guests can check in and out automatically — and you can receive a record of the booths and areas the attendees visit. By working with mobile apps, this technology helps free up more time for both you and your guests to hold successful meetings and be present in the moment.

Spooky Nook Meetings & Events

Now that you're up-to-date on the digital details of event technology trends, how will you incorporate them into your conference or convention? If you're searching for a way to make your event everything you imagine — and more — Spooky Nook Meetings & Events is the place to put your plan into action. With 700,000 feet of event space and amenities to allow for all kinds of flexible features, we make memorable, modern events possible. Contact us today to talk more about the specifics of your event.