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5 Reasons to Attend a Trade Show

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by Nook Meetings & Events on October 11, 2019

Business meetings take place in all sorts of formats. From informal meetings by the water cooler to board meetings, teleconferences and more, there’s seemingly no end to the manner in which meetings are held. While that’s true, some meetings offer benefits that others might not. Of all the types of meetings that exist, trade shows typically provide meaningful benefits for everyone who attends. Here are five of them.

1. Increasing Brand Awareness

One of the most significant benefits of attending trade shows is increasing awareness of your brand. To do this successfully, you need to make sure your exhibition booth is in line with your brand and easily affiliated with the products or services you sell. The key is to ensure people will instantly connect your booth with your brand through visuals like familiar colors and your logo.

Don’t limit your efforts to increase awareness of your brand to the time you staff your exhibit space. Wear branded clothing to the events you attend during a trade show. Provide takeaways at your booth that prominently display your company’s name or logo so that people who take them will essentially become voluntary billboards for your brand.

2. Networking

Trade shows often promote one industry or interest. Because they’re usually industry-specific, trade shows give attendees the chance to network with others in their vertical. If you wonder why people go to trade shows, you should know that networking is one of the leading reasons so many professionals attend these events.

3. Creating Business Relationships and Cultivating Future Partnerships

Just like networking is one of the perks of going to trade shows, creating business relationships is one of the benefits to networking. While you may recoil at the thought of establishing relationships with people who work for competing companies, you shouldn’t. Having strong business relationships in your industry may make it easier for you to find employment if you choose to change your career path in the future.

Every business relationship made is intrinsically valuable and may form the basis for a successful joint venture. If one of your competitors sells a product that complements one of your own, you might be able to engage in some mutually beneficial cross-promotions, for example.

4. Getting the Scoop on the Competition

Many people question the importance of trade shows simply because they haven’t attended one. Whether you’re preparing to attend your first, 50th or 500th trade show, the upcoming event will give you invaluable insights into what your competitors are doing. Knowing this may enable you to identify gaps in the market and develop new products or services to fill those gaps. Being familiar with your competitors might also prepare you to make your current operation more efficient or reduce your production costs.

5. Learning About the State of Your Industry

Even stable, long-established industries like manufacturing experience changes. To remain competitive in your vertical, it’s vital to always be on top of the latest trends in your industry. By attending trade shows, you can learn about current and future trends and get a feel for the health and survivability of your vertical in the short- and long-term.

Take a Tour of Spooky Nook Meetings & Events

Now that you know why people go to trade shows, you might be curious about where you can host one. With 700,000 square feet of event space, more than 130 rooms on-site and the capacity to accommodate as many as 10,000 event attendees, Spooky Nook Meetings & Events is a great site to host a trade show no matter industry you’re in.

Visit us to take a tour and see why our facility is a wonderful place to hold a trade show.

Topics: meetings and events